1. Tell me your view. What is so interesting about IT and the tech industry?

Lizy: ›People, who work in those businesses, are forward-thinking and innovative. That’s what I have experienced … so far. And I frankly like the focus on technological advancement. Improving circumstances, designing a better workflow, creating new systems – the potential to change something for the better is intriguing. You just have to look at situations more closely and be open to new ways of thinking and executing tasks. In addition, my past projects with IT-companies have worked out effortlessly. They understood what was possible and demanded excellence. So working together on IT projects has been challenging, but has always been fair for both sides.‹

2. Why do you want to switch industries – for a more tech-oriented job?

Lizy: ›I have been working in advertising agencies for a long time, but you cannot make any real profit there anymore. Online print services and globally hired designers have crashed prices in this market. It’s similar in wholesale, where I work for some time. Margins in selling physical products are slowly declining year by year, and it felt that I was kind of wasting my talent working there, too. So I asked myself this question: Which industry is still thriving today? Obviously – the tech business, with the rising demand for automation and the push towards artificial intelligence in all areas.‹


3. Don’t you think it is boring to work with computers instead of people?

Lizy: ›What? No, but this is a common misconception. All tools are developed – with people for people. Creating software, apps or other digital solutions is always about communication and interactions. Interfaces are supposed to make any task and exchange easier, with equipment that is designed properly. As a user, you want to get more done and get better results, which means a great user experience is the main intention in developing new software or new systems. IT is about people.‹

4. What skills can a technology company expect from you?

Lizy: ›All IT companies need memorable branding. They have to be more visible and tell people what their unique offer is – may it be a product or a service. You can’t just copy content from other websites and hope it will work for your business too. Like the generic picture that is used by almost every typical IT company: a futuristic looking globe in blue hues surrounded by glowing laser beams. This image is so cliché. And is used by anyone who has no idea how to communicate a unique message. If you are selling an ERP system, you have to advertise differently than a repair service for laptops, and you might need to use different media channels. In addition, many forget about business culture and employer branding, which are other important aspects that need to be kept in mind. Like I said before, IT is about people, about interactions and communication. So, I would like to emphasize these qualities with my marketing campaigns.‹

5. What is your special talent? What can you bring to a team?

Lizy: ›I can think of a few right now. First: I am great at observing other people’s viewpoints. It is easy for me to consider the user perspective and what any customer is expecting. And I can construct the necessary steps for a marketing campaign from there. Second: I like working together in creative teams. With a positive mindset and supporting each other to pour anyone’s full potential into a project. Third: I like efficiency, and I have experienced that some companies have developed blind spots regarding that issue. I am great at finding overlooked potential and possibilities to level up. Better workflow, smooth distribution, quicker results. That’s all. Is it enough?‹